We’ve had some scorching weather recently in Sydney where the Florentia team is based. The heat always makes us excited, because with it comes the inevitable demand for ice cool gelato, sorbet and other dessert products. Summer is well and truly here!

At this time of year, gelato shops should be asking themselves two summer-focused questions:

1. Are my stock levels right to maintain the crowds throughout the next hot months?
2. Are my staff trained and delivering the best experience for our customers?

We’ve been busy with summer production runs ourselves. We always advise our clients to continually check their stock levels and assess their gelato flavour combinations to keep things fresh. You want to make sure you’ve got the right flavours to draw the crowds and keep them returning.

Fresh fruits like blackberry or mango combine perfectly with our Aperio All Natural Sorbet Base 100.

But the right flavours alone are just one component of a successful gelato shop or business. When it comes to your staff, they are so important in ensuring the customer is satisfied and happy to come back again. Whether that’s behind the scenes or at the frontline of the customer experience, your staff are your best assets.

Make sure your staff have been instructed in the proper way to prepare gelato, or why not give them a better understanding of product development? Remember that continual training enhances the staff experience.

Check in with us if you need more tips.

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