A customer’s experience with a dessert goes so much beyond the taste of the product. Granted, the flavour must be one hundred percent on the mark, and that’s why we’ve got a range of flavour bases and artisanal gelato and ice cream ingredients to create amazing taste sensations.

But the way your desserts are presented is also an important, critical part of the customer experience.

Great branding is a surefire way to make your products really pop for your customers. The way you package and present your dessert products can help your customers better remember the experience and boost their impression of your products.

A customer’s experience with a dessert goes so much beyond the taste of the product. Granted, the flavour must be one hundred percent on the mark, and that’s why we’ve got a range of flavour bases and artisanal gelato and ice cream ingredients to create amazing taste sensations.

So, when it comes to gelato shops and dessert offerings, what can we do to enhance the customer experience through branding?

Think about it from the classic “cup or cone” question. (Putting aside whether the cup or cone is better! Some love the crunchiness of the cone, and catching the gelato or ice cream before it oozes down the side, while others will prefer using a cup and spoon to savour their dessert.)

Whichever option you might choose, there are two and more opportunities for branding in this example. It could be branding on your dessert cup or branding on the waffle cone’s sleeve.

The way you present a dessert can really ensure your gelato and ice cream creations stand out from the competition. Aside from the cup or cone, you could do custom-made serviettes, or spoons, or go the full works on your logo, menus and more.

Not everyone has a graphic designer on hand to help them with this. That’s where we can come in: to help you with your artistic dessert branding needs, through pre-printed or customised packaging.

Our creative team and partners have an amazing knowledge (and many years of experience!) about how to brand, present and package your gelato and dessert products.

Remember that branding can help convert customers into repeat purchasers by building recognition and loyalty with your offerings. You also want to make sure that the packaging is functional and keeps the product secure.

Looking for more information on packaging?

Book a meeting with our team and we’ll get back to you with more information on gelato, ice cream and dessert packaging and how we can help you customise your range